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ROCKLIN, Calif. (Sacramento Business Journal) – A Rocklin direct mail company has landed a deal with Disney-Pixar's film "Cars" for a cross promotion with thousands of car dealers that could at least double its revenue. The "Cars" promotion could generate $30 million to $40 million in revenue for Intelligent Di-rect Marketing Inc., and will require adding 30 people to its staff of 103, president Jeff Garcia said. He figures this will be the largest promotion Intelligent Direct Marketing has handled since it formed a dozen years ago. More than 6,000 car dealers nationwide may participate in its exclusive cross promotion, with the computer-animated comedy opening in theaters June 9. That would mean up to 30 million people could receive one of Intelligent Direct Marketing's "Cars" marketing pieces. Intelligent Direct started talk-ing with Disney about seven months ago, with the goal of doing "business at a bigger level," Garcia said. It wanted to brand dealers with any Disney movie. "Cars" apparently was the right fit. The Rocklin com-pany had to promise it would encourage its 4,000 regular dealer customers to join the promotion. The average dealer will pay $8,000 to $10,000 to join the "Cars" promotion, depending on the number of pieces mailed. The support materials that will be used at the dealerships are more extensive than the marketer is used to producing, and will cost more. They'll include inflatables, window clings, balloons, posters and cardboard cut-outs on vehicles. Dealers will be able to air the movie trailers on TVs in the showroom and hold giveaway contests for the posters and inflatables. The hook to consumers will be the direct mail offer of two free tickets to "Cars" with a visit to the dealership. The promotion will be more at-tractive to dealers appealing to families for their minivans and sport-utility vehicles, Garcia said. He ex-pects about half of the company's approximately 100 local dealer customers will participate in the "Cars" promotion. A small company in Rocklin getting this opportunity, Garcia said, is "mind blowing." He added, "This is the biggest opportunity that we've ever seen at our company. I'm ecstatic."
CHICOPEE, Mass. (PRNewswire) – Hobby & craft product manufacturer Janlynn Corporation is proud to introduce its newest craft kit line of products featuring designs licensed from the new Disney/Pixar movie "Cars." The Company is introducing "Cars" themed products including paint by numbers kits and pillow-case art kits targeted to children ages 5 to 12. The line also includes "Cars" themed counted cross-stitch kits. "Cars" characters highlighted in the new designs include Lightning McQueen, Tow Mater, Red and Sheriff. Janlynn is a family owned business located in Chicopee, MA. The company's 2006 product line features 180 Disney licensed products.
With LOVE, Cirque du Soleil cele-brates the musical legacy of The Beatles Born from a personal friendship and mutual admiration between the late George Harrison and Cirque founder Guy Laliberté, LOVE brings the magic of Cirque du Soleil together with the spirit and passion behind the most beloved rock group of all time to create a vivid, intimate and powerful entertainment experience.#7 Cast Members on the Great Movie RideWell looky here, 3 years of life not wasted after all. I'd like to add that the Cowboy/Gangster roles trump the tour guide roles for sheer rarity. Operations roles with no name tags and you get to act and carry a gun? What's not to like? (except the $$$)
This job is on my list for a different reason. I think that driving one of those trams through that attraction looks like a lot of fun.
However, that fun is very much based upon how well the cast members do their job on that attraction. The guests feed off the cast members, and the cast members do not always hit a home run.
It could be the monotony of the ride, but have you ever ridden that attraction and said to yourself, “Gee, this could be so better if this cast member was into it more.” Or “I think I could do a better job than this cast member.”
That's how I feel. The job looks like fun and carries a lot of responsibility. You get to act, crack jokes, kid around with the guests and your effort really goes a long way towards making the attraction special for the guests.
I'd like a shot.
NEW YORK (Hollywood Reporter) – Fox's "American Idol" results installment was the most-watched show in primetime Wednesday, while ABC's "Lost" posted its lowest rating for an original episode this season, according to preliminary ratings estimates from Nielsen Media Research. The half-hour "Idol" averaged 25.4 million viewers and a 10.5 rating/26 share in the adults 18-49 demographic. The reality show "Unan1mous" followed at 9:30 p.m. with 13.7 million viewers and a 6.1/15 in adults 18-49, boosting Fox to the nightly win. "Lost" came in with 15.7 million viewers and a 6.6/16 at 9 p.m. It was not only the lowest-rated original show of the season but also down 28% from its season average. At 10 p.m., none of the Big Three's shows could break out. ABC's "Evidence," "Law & Order" and a repeat of "CSI: NY" each averaged 3.5/9 in the demo although "CSI: NY" eked out a win among total viewers with 11.2 million pairs of eyeballs. At 8 p.m., it was "Deal or No Deal." NBC's Howie Mandel-hosted game show averaged 13.8 million viewers and a 4.2/12 in the demo. Fox's "Bones" was second with 9.9 million viewers and a 3.6/11 to take a solid second place while CBS's "The Amazing Race" averaged 8.1 million viewers and a 3.0/9.
(Orlando Sentinel) – Walt Disney World is testing a new Jedi Academy training attraction mixing face characters and young visitors outdoors at Disney-MGM Studios. On select days, several times a day, ac-tors depicting Star Wars characters invite up to a dozen children to take part in Jedi training exercises in the Star Tours ride. With padawan robes and training light sabers, the children are taught moves and how to use "The Force." Actors playing Darth Vader or Darth Maul then enter the area and try to use the "Dark Side." Disney spokesman Gary Buchanan said the sidewalk attraction is being tested to see if it should be added daily and full time during the park's annual Star Wars weekends in May and June.
A Yeti Welcoming
ORLANDO (Orlando Sentinel) – Disney chief Bob Iger will be in town this week for the official opening of Expedition Everest at the Animal Kingdom. I'm told he's ridden the fancy coaster, but no word on how many times. Michael Eisner, his predecessor, was a big fan of thrill rides and rode Mission: Space at Epcot 20 times when it was still in development. We'll see if Iger takes another Everest spin during this visit. Seems like he'd want to try out the merchandise: Disney spent a reported $100 million to get the Everest ride opened. Also in town for the Everest grand opening this week: Famed primatologist Jane Goodall; actress Isabella Rossellini and British comedian John Cleese. (Can't say whether the Monty Python funnyman will silly-walk his way through the Animal Kingdom.) The three will be honored for their commitment to wildlife conservation.
Ahahahahaha! That part in red is really funny. Give me a minute to wipe the tears. Is this an Op-ed piece? Informational, yet hardly supportive of the compnay that pays most of the bills in Orlando. Once again, the Sentinel reminds us that if you can't be anti-Disney without good reason, you can at least be 'non-Disney'.
God, I hate the Sentinel. The only cool thing is watching the printing press. Flickr goodness...
"We believed in our idea - a family park where parents and children could have fun- together."