New Mickey Mouse Series Delivers Record Ratings for Playhouse Disney

BURBANK (World Screen) – The premiere of the new CGI series Mickey Mouse Clubhouse on Disney Channel US on Friday delivered the highest ratings ever for a Playhouse Disney series premiere among Kids 2-5 (6.2/767,000), Girls 2-5 (6.0/375,000), Households (2.2/1,960,000) and Total Viewers (1.2/2,777,000). The series premiered in its regular Playhouse Disney weekend timeslot on Disney Chan-nels and Playhouse Disney channels around the world on Saturday. The preschool series starring Mickey, Minnie, Donald, Daisy, Pluto and Goofy is designed to entertain preschoolers while helping them develop early math skills. Among all basic cable networks in the US, Mickey Mouse Clubhouse was num-ber 1 in its time period (Friday, 7:30 p.m.) with Kids 2-5 (6.2/767,000), Boys 2-5 (6.4/393,000) and Girls 2-5 (6.0/375,000). In Households, Mickey Mouse Clubhouse improved the time period by 22 percent (2.2 vs. 1.8). In Total Viewers, it was up 38 percent (2,777,000 vs. 2,011,000).