Disney Launches ''High School Musical'' Products

BURBANK, Calif. (Business Wire) – Disney Consumer Products will launch a new line of ‘tween merchandise inspired by the smash-hit "High School Musical." The line will launch this month exclusively at over 500 Limited Too stores nationwide and at 100 of the retailer's Justice Stores. "High School Musical" merchandise will combine the fun and spirited themes of the movie with catchy phrases from the original soundtrack and the likenesses of the movie's cast. Both stores will carry a selection of unique tee shirts and other merchandise that will enhance customer connection with this movie phenomenon. Limited Too will support the new line with in-store signage, window displays and a gift-with-purchase promotion that will include an autographed poster signed by the "High School Musical" cast. Limited Too and Justice will also carry the Encore Edition of "High School Musical" on Disney DVD, from Walt Disney Home Entertainment, with two versions of the movie (original and the Sing-Along version) and never-before-seen bonus material, as well as the second music CD, a "High School Musical Special Edition" soundtrack from Walt Disney Records and the "High School Musical Junior Novel" from Disney Press – each scheduled to arrive in stores on May 23rd. Future plans for "High School Musical" merchandise include an expansion into a full line of apparel, accessories, home decor and stationery. The majority of the products will be ready just in time for the back-to-school season and will continue to grow through spring 2007. The success of "High School Musical" continues as the movie will begin premiering around the world in June on Disney Channel Australia, followed by Disney Channel France; Disney Channel Spain; Disney Channel United Kingdom; Disney Channel Japan; and Disney Channel India, among others. Additionally in May, Disney Studios will release key song mastertones and mobile phone ringtones in North America.