Disney on Track to Unwrap Pixar's ‘Cars’ on May 26th at Lowe's Motor Speedway

PRNewswire
CHARLOTTE, NC (PRNewswire) – Disney-Pixar's new computer-animated feature "Cars" will stage its world premiere on May 26th at Lowe's Motor Speedway in Charlotte, North Carolina in one of the most unique and elaborate movie events of all-time. Paul Newman, Owen Wilson, Bonnie Hunt, Larry the Cable Guy, NASCAR legends Richard Petty and Darrell Waltrip, and others from the voice cast of the film will be joined by a host of stars from the racing world and 30,000 guests that are expected to attend the "Cars" World Premiere, taking place at the same location as that weekend's famous Coca Cola 600 NASCAR race. The screening of the film represents the first multi-screen digital cinema premiere ever, with Texas Instruments and its DLP Cinema technology serving as Disney's event technology partner in providing the digital cinema projectors. A series of four giant custom-built outdoor movie screens (115-feet wide and 50-feet tall) will be constructed at Lowe's Motor Speedway at Turn #2 of the track. Each screen will have three DLP Cinema 2K digital projectors dedicated to it. A state-of-the-art sound system is also being created and installed for the event. Academy Award-winning filmmaker John Lasseter, who directed "Cars," will also be attending along with other key players from Pixar Animation Studios and The Walt Disney Studios. Tickets for the premiere will be made available for purchase by the general public starting today. Proceeds will benefit Speedway Children's Charities, and Association of Hole in the Wall Gang Camps. To cap off the weekend, the #96 DLP HDTV car will be wrapped as the film's lead character "Lightning McQueen" for the NEXTEL Cup series race in Charlotte the same weekend.