Disney/Pixar’s Ratatouille Kicks Off “Big Cheese Tour”

LOS ANGELES (Business Wire) – Walt Disney Pictures and Pixar Animation Studios will celebrate this summer’s most original animated-comedy, Ratatouille, by bringing a mouthwatering experience to cities across the country with “The Big Cheese Tour.” The tour kicked off on Friday, May 11, 2007, at Walt Disney World Resort in Orlando, FL. It will continue to cross the country stopping at many events and major food festivals throughout the summer.

• Inspired by Disney/Pixar’s Ratatouille – a hilarious comedy about a rat named Remy who dreams of becoming a great French chef – the interactive experience will be highlighted by a thrilling “Big Cheese Slide,” which will give kids an exciting ride down a 25’ wedge of cheese.
• Audiences will also be treated to a special sneak peek at Ratatouille inside the 30’ state-of-the-art “Eiffel Tower Digital Theater.”
• A Center Stage area features daily cooking demonstrations with a real chef featuring Tasty Treats and Healthy Snacks for busy families as well as daily shows featuring Ratatouille Video Game demonstrations, radio promotions and an inside look at how the animation for Ratatouille was created.
• Tour goers will also be able to see multiple making-of pieces at various kiosks.

The tour is being supported by an impressive lineup of promotional partners. Tour goers can interact with Intel Corporation’s roaming ambassador chefs, equipped with Intel Centrino Duo processor technology-based laptops using Intel Core 2 Duo processors, where they can take photos with the Ratatouille characters superimposed into the picture, play an interactive game or register for a chance to win an array of prizes. The tour chefs will feature recipes from the General Mills’ portfolio of brands and attendees will be able to sample Chocolate Chex cereal as available. Samsung is providing all of the appliances on stage and plasma screens throughout the tour. THQ will provide video game demonstration kiosks where consumers get a chance to sample the latest game. Ratatouille opens in theaters nationwide on June 29, 2007.

Walt Disney Pictures' 'Tinker Bell' Coming in Fall 2008

(ElitesTV.com) – Walt Disney Pictures' all new CG-animated feature "Tinker Bell" will arrive worldwide in Fall 2008 from Disney's Buena Vista Worldwide Home Entertainment it was announced today by Bob Chapek, president of BVWHE. "Tinker Bell," produced by DisneyToon Studios, will be the first time audiences hear Tinker Bell speak, as the movie brings to life the amazing world of Disney Fairies, The Walt Disney Company's newest franchise, in all-new CG-animation with Brittany Murphy as the voice of the spunky and sassy fairy. In the tradition of its many animated classics, Disney will bring to life an enchanting tale of Pixie Hollow and Tink's new fairy friends voiced by some of Hollywood's most talented actors. Disney Fairies builds upon the enormous popularity of Tinker Bell and introduces children to her secret, magical world and a new circle of enchanting fairy friends – each with an incredibly diverse talent, personality and look. Disney Consumer Products introduced Disney Fairies in 2005 with the release of New York Times best-seller, "Fairy Dust and the Quest for the Egg," from Disney Publishing Worldwide, followed by an apparel line, toys, a global magazine launch and a series of award-wining chapter books in 2006. Disney Fairies represents an expanded definition of synergy at The Walt Disney Company. As part of its ongoing commitment to drive the franchise companywide, Tinker Bell will be supported with a strong marketing campaign and a broad licensed merchandise program at major retailers around the world through an expanded Disney Fairies line from Disney Consumer Products. The new line will launch into new categories such as role play, youth electronics, stationery, home decor, and personal care. The iconic Tinker Bell character, together with the Tinker Bell film and Disney Fairies product line, will provide a multitude of new experiences for families to enjoy and treasure for many years to come.

At Disney, a Comeback for Hand-Drawn Animation

LOS ANGELES (Reuters) – Hand-drawn animation, out of fashion in the computer age, experienced a rescue worthy of a fairy tale on Thursday, when Walt Disney animators announced they would bring the art form back to the big screen. “We will be bringing back hand-drawn films,” said Edwin Catmull, the president of Pixar and Disney Feature Animation. Animators refer to hand-drawn animation as “two dimensional,” as opposed to computer-generated animation, referred to as 3D. Speculation has swirled over whether Mr. Catmull and John Lasseter, the chief creative officer, who took control of the ailing Disney animation facility, would reestablish the art form that made Disney the world’s pre-eminenent animator. When Disney bought Pixar to try to revive its flagging animation program, Mr. Catmull and Mr. Lasseter took charge of both studios, which are run separately. Mr. Catmull and Mr. Lasseter gave the first descriptions on Thursday on how they reshaped story lines of Disney films already in production, canceled others and restructured how the Disney artists work. “Pixar is still Pixar – nobody left,” Mr. Catmull said. “At Disney, you have these remarkable artists there. ...they were not kneaded together in the right way. At the heart of it there has to be a director and the director has to have a vision.” Mr. Catmull said there were no plans to merge the studios or to limit them to a certain type of animation. “We always believed that quality is the best business plan,” he said. He and Lasseter showed clips from upcoming films, including "Ratatouille," "Meet the Robinsons," "Wall-E," "American Dog" and "Toy Story 3."