Disney/Pixar’s Ratatouille Kicks Off “Big Cheese Tour”

LOS ANGELES (Business Wire) – Walt Disney Pictures and Pixar Animation Studios will celebrate this summer’s most original animated-comedy, Ratatouille, by bringing a mouthwatering experience to cities across the country with “The Big Cheese Tour.” The tour kicked off on Friday, May 11, 2007, at Walt Disney World Resort in Orlando, FL. It will continue to cross the country stopping at many events and major food festivals throughout the summer.

• Inspired by Disney/Pixar’s Ratatouille – a hilarious comedy about a rat named Remy who dreams of becoming a great French chef – the interactive experience will be highlighted by a thrilling “Big Cheese Slide,” which will give kids an exciting ride down a 25’ wedge of cheese.
• Audiences will also be treated to a special sneak peek at Ratatouille inside the 30’ state-of-the-art “Eiffel Tower Digital Theater.”
• A Center Stage area features daily cooking demonstrations with a real chef featuring Tasty Treats and Healthy Snacks for busy families as well as daily shows featuring Ratatouille Video Game demonstrations, radio promotions and an inside look at how the animation for Ratatouille was created.
• Tour goers will also be able to see multiple making-of pieces at various kiosks.

The tour is being supported by an impressive lineup of promotional partners. Tour goers can interact with Intel Corporation’s roaming ambassador chefs, equipped with Intel Centrino Duo processor technology-based laptops using Intel Core 2 Duo processors, where they can take photos with the Ratatouille characters superimposed into the picture, play an interactive game or register for a chance to win an array of prizes. The tour chefs will feature recipes from the General Mills’ portfolio of brands and attendees will be able to sample Chocolate Chex cereal as available. Samsung is providing all of the appliances on stage and plasma screens throughout the tour. THQ will provide video game demonstration kiosks where consumers get a chance to sample the latest game. Ratatouille opens in theaters nationwide on June 29, 2007.