52,000 Participate in Volvo Treasure Hunt

IRVINE, Calif. (PRNewswire) – Seven would-be pirates from around the world will converge in a secret location next month as Volvo Car Corporation's global, multi-media treasure hunt for a Volvo XC90 V8 SUVthat has been buried somewhere in the world reaches its final leg. The hunt, which Volvo is conducting as part of its official promotion of Disney's "Pirates of the Caribbean: Dead Man's Chest," drew more than 52,000 US participants. The individuals participated for about a month in a challenging online adventure to solve a series of online clues and puzzles using an official treasure map obtained at Volvo dealerships nationwide. Throughout the course of the online hunt, participants created and joined in on message boards and blog sites sharing tips and information on the hunt's oft-times complex clues. The finalists who will now participate in the final leg will be selected from those who were the first to correctly guess the final clue when the online leg concluded July 12. The finalists – expected to be three from the United States and one-each from the United Kingdom, Spain, Japan and Austria – will, in August, be flown to the Volvo XC90's secret location, where for two days they will receive additional clues to lead them to the vehicle's burial site. Volvo's promotion of "Pirates of the Caribbean: Dead Man's Chest" grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first "Pirates of the Caribbean" movie, "The Black Pearl." The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ended in Gothenburg, Sweden on June 17, 2006.