'Jimmy Kimmel Live' & ABC Team Up to Create Ultimate Super Bowl Experience

LOS ANGELES (PRNewswire) – In a unique marketing and television broadcast partnership, popular late night talk show host Jimmy Kimmel will move his entire production team and show to make the historic GEM Theatre in downtown Detroit his temporary home for Super Bowl XL. "Jimmy Kimmel Live" will pro-duce shows beginning Tuesday, January 31 and run through Friday, February 3, as well as produce a Super Bowl special to air after the game. Kimmel and ABC Television Network have teamed up with Bragman Nyman Cafarelli (BNC) – a marketing and public relations agency – to create the hottest VIP and broadcast venue in Detroit during the Super Bowl XL. The concept is designed to offer clients and sponsors the opportunity to become a part of the "Jimmy Kimmel Live" broadcast through unique and in-tegrated content partnerships as well as the opportunity to host exclusive VIP and celebrity events at the GEM Theatre leading up to Super Bowl Sunday. Pontiac is the first partner aboard with the show and will be creating a national promotion around the launch of the brand's G6 Convertible Coupe. Disney and ESPN Media Networks with Comcast has also partnered with the show and the venue and will host two events early in the week at the GEM Theatre. Located directly across from Ford Field in Downtown De-troit, the GEM Theatre is equipped with state-of-the-art audio and visual capabilities, a 450-seat theater, a separate concert stage, several rooms for entertaining and lounges for private events as well as on-site parking facilities.